Showing posts with label apple. Show all posts
Showing posts with label apple. Show all posts

Tuesday, July 29, 2014

Inside the Huge Solar Farm That Powers Apple's iCloud

Inside the Huge Solar Farm That Powers Apple's iCloud

This story was originally published by the Guardian and is reproduced here as part of the Climate Desk collaboration. The article was reported by the Guardian's Suzanne Goldenberg, and the video was produced by Climate Desk's James West.

The skies are threatening to pour on the Apple solar farm but as the woman in charge of the company's environmental initiatives points out: The panels are still putting out some power. Apple is still greening its act.

The company, which once drew fire from campaigners for working conditions in China and heavy reliance on fossil fuels, is now leading other technology companies in controlling its own power supply and expanding its use of renewable energy.

After converting all of its data centers to clean energy, the Guardian understands Apple is poised to use solar power to manufacture sapphire screens for the iPhone 6, at a factory in Arizona.

And in a departure for its reputation for secretiveness, Apple is going out of its way to get credit for its green efforts.

"We know that our customers expect us to do the right thing about these issues," Lisa Jackson, the vice-president of environmental initiatives told the Guardian.

Apple's solar farm is said to be the
largest privately owned array in
the US. James West/Climate Desk

This week the company invited journalists on a rare tour of its data center in North Carolina to showcase its efforts.

Until a year ago, the telegenic Jackson was the front woman for Barack Obama's environmental ambitions as the administrator of the Environmental Protection Agency.

Now she is leading the effort to shrink Apple's carbon footprint—and make sure customers realize the company is doing its bit to decarbonize its products and the internet.

Data centers require huge loads of electricity to maintain climatic conditions and run the servers carrying out billions of electronic transactions every day.

With Apple's solar farm, customers could now be confident that downloading an app or video-chatting a friend would not increase carbon pollution, Jackson said.

"If you are using your iPhone, iPad, Siri or downloading a song, you don't have to worry if you are contributing to the climate change problem in the world because Apple has already thought about that for you. We've taken care of that. We're using clean energy," she said.

The company is also moving to install solar and geothermal power at a plant in Mesa, Arizona, that has been manufacturing sapphire glass. Apple would not directly comment on the Arizona factory but the state's governor, Jan Brewer, has publicly praised the company's decision to relocate there and to use solar and geothermal in manufacturing.

"We are aware that almost 70 percent of our carbon footprint is in our supply chain," Jackson said. "We are actively working on the facilities that we have here in the United States."

The initiatives mark a turnaround for Apple, which was criticized in the past for working conditions and the use of toxic chemicals at its factories in China and for its heavy reliance on carbon intensive sources such as coal to power the cloud.

Greenpeace now says the company is out ahead of competitors like Google and Facebook, which also operate data centers in North Carolina.

"They are the gold standard in the state right now," said David Pomerantz, a senior Greenpeace campaigner. "There are a lot of data centers in North Carolina and definitely none has moved as aggressively as Apple has to power with renewable energy," he said.

The 55,000 solar panels tracking the course of the sun from a 400,000 square meter field across the road from Apple's data center in Maiden were not in the picture seven years ago when Duke Energy and local government officials sought to entice Apple to open up a data center in North Carolina.

Duke Energy, which has a near monopoly over power supply in the Carolinas, set out to lure big companies like Apple, Facebook and Google to the state with offers of cheap and reliable power for the data centers that are the hub of internet.

Data centers, with their densely packed rows of servers and requirements for climatically controlled conditions, are notorious energy hogs. Some use as much power as a small city. In Apple's case, the North Carolina data center requires as much power as about 14,000 homes—about three times as much as the nearby town of Maiden.

Charging up a smart phone or tablet takes relatively little electricity, but watching an hour of streamed or internet video every week for a year uses up about as much power as running two refrigerators for a year because of the energy powering data centers elsewhere.

That made data centers a perfect fit for Duke, said Tom Williams, the company's director of external relations. With the decline in textile and furniture factories that had been a mainstay in the state, the company had a glut of electricity.

"What the data centers wanted from Duke was low cost and reliable power. Those two things—cost and reliability—are fundamental to their operations," he told the Guardian. "What we like about these data centers is that it's an additional load on our system."

In the early days, Apple bought renewable energy credits to cover the center's electricity use. In 2012, the company built its first solar farm across the road from the data center.

Apple built a second solar farm, and announced plans this month for a third, all roughly about the same size, to keep up with the growing use of data. It also operates fuel cells, running on biogas pumped in from a landfill. All of the power generated on-site is fed into the electricity grid.

"On any given day 100 percent of the data center's needs are being generated by the solar power and the fuel cells," Jackson said.

The company has been less successful in its efforts to get other companies to switch to solar power. Duke, in cooperation with Apple, launched an initiative last year to encourage other big electricity users to go solar but so far there have been no takers.

Renewable energy accounts for barely 2 percent of the power generated in North Carolina, and Duke does not see the share growing significantly by 2020. More

 

Friday, May 18, 2012

Apple to use only green power for main data center

Apple Inc plans to power its main U.S. data center entirely with renewable energy by the end of this year, taking steps to address longstanding environmental concerns about the rapid expansion of high-consuming computer server farms.

The maker of the iPhone and iPad said on Thursday it was buying equipment from SunPower Corp and startup Bloom Energy to build two solar array installations in and around Maiden, North Carolina, near its core data center.

Once up, the solar farm will supply 84 million kWh of energy annually.

The sites will employ high-efficiency solar cells and an advanced solar tracking system.

Later in 2012, Apple also intends to build a third, smaller, bio-gas fuel-cell plant.

The two solar farms will cover 250 acres, among the largest in the industry, Apple CFO Peter Oppenheimer told Reuters. Apple plans on using coal-free electricity in all three of its data centers, with the Maiden facility coal-free by the end of 2012.

“I’m not aware of any other company producing energy onsite at this scale,” Oppenheimer said in a telephone interview. “The plan we are releasing today includes two solar farms and together they will be twice as big as we previously announced, thanks to the purchase of some land very near to the data center in Maiden, which will help us meet this goal.”

Concerns about the ever-expanding power consumption of computer data centers have mounted in recent years, as technology giants build enormous facilities housing servers to cater to an explosion in Internet traffic, multimedia use and enterprise services hosting, via cloud computing. More

 

Saturday, March 31, 2012

Apple’s Biogas Fuel Cell Plant Could Go Live By June

Apple says that a biogas-powered fuel cell system that will help power its Maiden, North Carolina, data center could be up and running as early as June, much earlier than previously expected.

The company made the disclosure in a Wednesday regulatory filing with the North Carolina Utilities Commission.

First reported by Greensboro News & Record, the filing offers a few more technical details on the 4.8 megawatt facility, which will be comprised of 24-200 kilowatt fuel cell systems that will “sit on a common concrete pad out of doors.” Each system will have six power-generating modules, Apple says.

The fuel cells take methane — in this case, produced by animal waste — and convert that to electricity. Apple’s installation will be built by California’s Bloom Energy, and it will be the largest such fuel cell installation built outside of the utility industry, the News & Record reports.

The first of Apple’s fuel cells could be online as early as June, and Apple expects to have the whole facility up and running by the end of November. Apple isn’t saying publicly what it will cost — that part was filed under seal.

Apple’s trying to turn around its reputation as a dirty energy user with the Maiden facility, which powers its iCloud. Right next to the biogas plant, Apple’s building a massive 20-megawatt solar array. More